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Netflix's product and operating chief has made key hires including a new gaming VP. Here are 12 top leaders on his team.

Greg Peters Netflix
Netflix operating and product chief Greg Peters.
Netflix

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  • Netflix's product and operating chief Greg Peters is one of the company's top leaders.
  • He has made some recent high-profile hires, like a former Facebook exec to oversee game development.
  • His team includes key execs responsible for strategy, studio technology, gaming, and more.
  • See more stories on Insider's business page.

Greg Peters is arguably the third most powerful person at Netflix behind co-CEOs Reed Hastings and Ted Sarandos.

As operating and product chief, Peters oversees a lot of the details that go into the service, from pricing it for subscribers around the world to experimenting with new features like video games or a linear stream, as well as the global company's overall operations.

Peters has been Netflix's chief product officer since 2017. He was handed the extra chief-operating-officer duties in July 2020.

He's since had a mandate to spend more time at Netflix's various offices around the world to improve how the teams work together, a responsibility that previously fell to co-CEO Reed Hastings.

"In his new role, I want Greg to take on more of this work so that we continue to improve rapidly," Hastings said. "Eventually he needs to know every corner of Netflix better than I do today."

Peters had some experience with this already. He helped launch and lead Netflix Japan earlier in his career. He also led international development, where he helped build relationships between the streaming company and consumer-electronics manufacturers, internet providers, and TV operators.

Peters, who joined Netflix in 2008, is also part of an interdisciplinary group called the "Lstaff" that guides the company's biggest decisions

With his product hat on, Peters made some high-profile hires recently, including bringing on former Facebook exec Mike Verdu to oversee game development, as Bloomberg first reported. Video games will be a new genre of content for the streamer. 

Peters is also hiring for a chief talent officer after Jessica Neal retired.

Other longtime members of his team, including information security VP Jason Chan and data insights VP Caitlin Smallwood, have also recently retired or departed. 

Here are 12 key members of Peters' team: 

  • Rob Caruso, VP of device partnerships, is responsible for making Netflix work across myriad devices such as mobile phones, smart TVs, streaming boxes, and game consoles. He's a key figure in Netflix's relationships with electronics makers like Apple, Roku, and Samsung. He joined Netflix in 2013 from HBO, where he oversaw digital products.
  • Ken Florance, VP of content delivery, oversees Netflix's in-house content delivery network Open Connect, and is responsible for the infrastructure that gets the next release of "Money Heist" or "Red Notice" to people around the world. He's been with Netflix for more than 18 years. Florance was previously director of technical services at cloud-services provider NaviSite, Inc. 
  • Gagan Hasteer, VP of content engineering, leads the team of engineers that's streamlining the TV and film production process at Netflix, to help the billions the company spends on content each year go further. Before Netflix, Hasteer led engineering at Calypto Design Systems and Innologic Systems.
  • Bill Holmes, VP of strategy and partnerships, spent more than a decade running business development at Netflix before being stepping up into a broader role overseeing strategy and partnerships. Holmes, like Peters, is also a member of Netflix's "Lstaff." Holmes joined Netflix in 2008 by way of the video-technology company DivX, Inc. 
    • Maria Ferraras, global head of business development, oversees Netflix's partnerships, including its pacts with telecoms like Orange and Sky that have helped the company grow its footprint in Europe. The former Googler joined Netflix in 2017. She led business development for Europe, the Middle East, and Africa at Netflix, before taking on her expanded remit. She reports into Bill Holmes.
    • Mark Yurechko, VP of strategy, planning, and analysis, runs the group that handles planning and forecasting for the business, analyzes major corporate moves, and manages financial forecasting. His team also oversees content strategy and analysis. Yurechko spent nine years at Deloitte Consulting before he came to Netflix in 2011. He report into Bill Holmes.
  • Steven Johnson, VP of product and studio design, leads the user-experience design team that focuses on product and studio innovation, as well the overall Netflix brand and the subscriber experience. Johnson led the design departments at LinkedIn and Adobe before Netflix. 
  • Rochelle King, VP of creative production, oversees the group that crafts the trailers, artwork, synopses, and other elements used to promote titles on the platform. The team was on a hiring tear in 2020. King is a boomerang who worked at Netflix from 2009 to 2012, left to work at First Look Media and Spotify, and then returned in 2018.
  • Michael Spiegelman, VP of studio product innovation, runs the product team that's automating Netflix's content production. Their tools help value, produce, promote, localize, and market the programming. Spiegelman joined Netflix in 2010 after working at Yahoo for nearly eight years.
  • Mike Verdu, VP of game development, is one of Netflix's newest executive hires. He joined the company from Facebook and Electronic Arts to oversee Netflix's expansion into gaming. Bloomberg reported that video games should come to Netflix within the next year, positioned as another programming genre like documentaries or reality shows.
  • Mark White, VP of engineering, runs the group behind content discovery on Netflix. He oversees the algorithms that power the personalized recommendations and overall experience on the service, its API, its content-creation tools, and the e-commerce experience where people can sign up for or manage their subscriptions. White has been with Netflix since 2007 and is part of the Lstaff. He joined from Paypal.
  • Todd Yellin, VP of product, is in charge of Netflix's user interface across smart TV sets, mobile phones, and more. He also oversees member acquisition and studio technology, including the tools that help creators tell interactive stories like "Black Mirror: Bandersnatch." Yellin, who is a former filmmaker and critic, has been with Netflix for 15 years and held his current role since 2014. He's also part of the Lstaff.
  • The VP of information security also reports into Peters. Netflix has been recruiting for the position. Jason Chan, a 10-year company veteran who held the role, recently retired. 

For more on Netflix's power structure, explore our interactive org chart:

Netflix org chart: We identified the 66 most powerful people at the streamer and who they report to

Disclosure: Mathias Döpfner, CEO of Business Insider's parent company, Axel Springer, is a Netflix board member.

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