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How much money a Twitch streamer with 29,000 followers earns in a month

Katherine Pan wearing a white shirt standing in front of a tree on a sunny day
Katherine "Katliente" Pan
Katherine Pan

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  • Katherine "Katliente" Pan is a Twitch streamer who plays Valorant and League of Legends. 
  • She started streaming full time in August 2020 and now has over 29,000 followers.
  • She shared how much money she makes in a month from Twitch, Patreon, and sponsorships.
  • See more stories on Insider's business page.

Katherine "Katliente" Pan is a graphic designer and full-time streamer on Twitch , where she has 29,000 followers.

She tried streaming on-and-off starting around 2019, but only started finding success on Twitch about a year ago. She credited her recent success to TikTok (275,000 followers), which she joined in July 2020 and where she posts gaming content and advice for other streamers. 

Despite her large following on TikTok, the platform isn't Pan's primary source of revenue. But her TikTok helps drive traffic to other places. Her income comes from advertising revenue, subscriptions, and donations on Twitch (where she streams herself creating graphic art and playing Valorant and League of Legends); subscriptions on Patreon; commissions; and sponsorships.

She uses her graphic design skills to create assets for other channels (which are available to subscribers of her Patreon ), like subscriber badges, banners, and emojis. She also accepts graphic design commissions, but sometimes creates assets for new streamers free of charge.

"I'm a very big proponent about not gatekeeping new streamers for things, free information staying free, and helping out new streamers by doing things for free," she said.

Pan shared her income for the month of May, which Insider verified with documentation she provided.

  • Twitch subscriptions and advertising revenue: $2,171
  • Twitch donations: $277
  • Sponsorships: $200
  • Commissions: $35
  • Patreon: $187
  • Total: $2,870

In May, Pan was sponsored by Hover, an app that lets gaming creators share their clips and compete for a weekly prize.

"Sponsorship rates are something that people don't even talk about and I kind of wish people did, so that people stop lowballing themselves, so we can all make more money," she said.

She said she prefers not to make money from her viewers, because that makes her income more volatile, since her viewers can leave without notice. She said that May was an average month, but that her income can range from $1,800 to $4,000 each month.

"You can't budget for that," she said.

To make her monthly income more stable, Pan is currently looking to join an esports organization, find a part-time job, and monetize videos on her YouTube channel (3,800 subscribers).

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