Advertising 2021-07-15T18:00:00Z
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Social Commerce 2021: Social media and ecommerce convergence trends brings growth opportunity for brands

The Social Commerce 2021 Report includes updated US social commerce forecasts and analysis of the latest social commerce capabilities.
Premium Advertising 2021-07-15T17:25:37Z
Neiman Marcus

Big brands like Nike and Neiman Marcus are snapping up tech companies to learn more about their customers as old ways of ad targeting go away

They're trying to better understand customers as online shopping soars and tech giants like Google and Apple restrict access to people's data.
Premium Advertising 2021-07-15T16:49:35Z
home office

Public relations companies are in a talent war, and they're dangling new perks to hire and retain as many employees as possible

One firm is offering bonuses of up to $10,000 to employees who refer top hires.
Premium Media 2021-07-15T16:48:10Z

How an Instagram influencer has booked over $700,000 in brand deals so far in 2021

JaLisa Vaughn-Jefferson breaks down how she lands major brand deals, splits her time, and maintains her high engagement on Instagram.
Premium Media 2021-07-15T16:00:44Z

New York Times, Hearst staffers are pushing back on returning to the office 3 days per week

Both of the media companies' unions want more flexibility over how often employees can work from home.
Premium Advertising 2021-07-15T15:18:30Z

Leaked sales deck reveals how Discovery is pitching its new streaming platform against Netflix, Amazon Prime, and Disney+

Discovery+ is positioning itself as the leader in unscripted, ad-supported programming.
Advertising 2021-07-15T14:51:29Z

Everything to know about the public relations industry, from pay and hiring to growth areas

The public relations industry is undergoing big changes — here's the latest on salaries, M&A, and growth areas.
Media 2021-07-15T13:05:00Z

Sign up for the Chart of the Day Newsletter

The Chart of the Day newsletter is a daily email packed with data and key statistics on the biggest trends in today's most disruptive industries.
Premium Advertising 2021-07-15T12:30:43Z

Top ad industry salaries, revealed: How much the top companies including WPP and Wieden + Kennedy pay for jobs in analytics, brand management, and more

Pay at top ad agencies ranges from $60,000 for entry-level account roles and HR roles to $800,000 or more for top creative executives.
Media 2021-07-15T12:12:39Z

Instagram and Facebook plan to pay out over $1 billion to creators

The top influencer news of the week includes Facebook's new $1 billion commitment to creators and tips on how to get hired at TikTok in 2021.
Advertising 2021-07-15T08:39:44Z

CMOs need to get smart on price

In today's Insider Advertising, we're going over CMO inflation strategies, VIP advertising Slack groups, and Mediaocean talks adtech M&A.
Advertising 2021-07-15T00:01:00Z

US TV advertisers will spend close to $20 billion in this year's upfronts

US TV advertisers will increase their upfront TV spending by 7.6% this year to $19.90 billion—this assumes a continuing recovery from the pandemic.
Premium Advertising 2021-07-14T19:50:16Z

PR industry salaries revealed: What top firms like Edelman and FTI Consulting pay for roles in strategy, analytics, and more

Salaries range from $67,000 for a digital intelligence analyst at Edelman to $420,000 for a managing director at FTI Consulting.
Premium Media 2021-07-14T19:28:40Z

2 key ways to grow your TikTok audience, according to one of the company's execs

Livestreaming and engaging with user comments are important growth drivers for TikTok creators, according to TikTok's US music lead Corey Sheridan.
Premium Advertising 2021-07-14T19:01:55Z

The 18 power players at PR giant Weber Shandwick who are racing to give Edelman a run for its money

The agencies are in a perpetual footrace to become the first public relations agency to hit $1 billion in revenue.
Premium Media 2021-07-14T17:32:02Z

Instagram and Facebook will pay over $1 billion to creators through 2022. Here are all their new monetization features.

Instagram and Facebook are rolling out more ways for creators to earn money through "Bonuses," a feature that pays creators for posting content.
Premium Advertising 2021-07-14T16:03:03Z

The top 30 financial journalists every public-relations pro should know

They break news and set the agenda for investors and markets as deals grow more complex and meme stocks and SPACs upend conventional wisdom.
Premium Media 2021-07-14T15:13:54Z

How to get a job at TikTok and navigate its interview process, according to its college recruiting lead

Insider spoke to Lauren Flaus, TikTok's university recruiting lead for the Americas, to learn more about how to get hired at the company.
Premium Media 2021-07-14T14:58:10Z

Condé Nast's former top public-relations executive has just left the company

Joe Libonati, executive vice president for global communications at Condé Nast, confirmed to Insider that he has left the magazine company.
Premium Advertising 2021-07-14T11:24:30Z

This VIP Slack club for advertisers has thousands of people on a wait list. Its founder reveals how he picks new members.

Ad professionals are desperate to join these groups to grow their networks and compete for jobs.
Premium Advertising 2021-07-14T09:00:00Z

Adtech company Captify just sold a majority stake in its business to a private-equity firm as it vies to become advertisers' 'search intelligence' alternative to Google

Terms of the deal, between SFW Capital and Captify, were not disclosed. Captify says it now plans to focus on its global expansion.
Premium Advertising 2021-07-13T19:25:04Z

15 of the most promising digital advertising and media startups of 2021, according to top VCs and insiders

They named companies that are tackling the biggest problems facing the digital ad industry in new ways.
Premium Tech 2021-07-13T18:01:52Z

A 'body positive' TikToker who runs a group for 'big beautiful women' sued 5 of them after they spoke out

Stefan Wilhelmy, who runs the Pearadise community, is suing five women who created TikTok videos criticizing his behavior.
Advertising 2021-07-13T18:00:00Z

CTV and digital advertising: how Connected TV is one of the fastest growing channels in 2021

Connected TV advertising was a beneficiary of pandemic trends and remains one of digital advertising's fastest-growing channels.
Premium Advertising 2021-07-13T17:58:39Z

Droga5, famed ad agency for The New York Times and Airbnb, is hiring across the board — its founder told us how to land a job there

David Droga said he looks for candidates with strong points of view who aren't 'embarrassed to work in advertising.'
Premium Advertising 2021-07-13T16:00:00Z

Goldman Sachs' Marcus is rolling out its biggest ad campaign as it launches more products to take on other consumer banks

The bank said that the campaign is Marcus' biggest since it was launched in 2016, with double the spend of previous ad campaigns.
Advertising 2021-07-13T14:28:58Z

14 pitch decks that startups looking to disrupt media and advertising used to raise millions

These startups are using tech to capitalize on changing consumer media habits and marketers' need to reach people online.
Premium Advertising 2021-07-13T13:00:00Z

Here's the pitch deck that helped a marketing tech startup raise $100 million at a $1 billion valuation to help brands manage their data

Amperity competes with marketing cloud giants and sells software that brands use to manage their first-party data.
Advertising 2021-07-13T12:02:00Z

4 Reasons to press pause on social audio

But any marketer that's active in social media should weigh the drawbacks of entering social audio right now—here's why.
Media 2021-07-12T20:00:00Z

The Podcast Audience Report

In The Podcast Audience Report, Insider Intelligence breaks down the demographics of US podcast listeners.
Insider Intelligence 2021-07-12T17:01:00Z

Advertising for Latin American brands are pursuing more diversity in campaigns

About seven in 10 adult internet users in Latin America said they did not feel represented in the majority of digital video ads they saw.
Premium Media 2021-07-12T14:28:16Z

A VC breaks down the 4 types of gaming and esports companies he invests in and those he's skeptical of

Jens Hilgers started Bitkraft in 2016. He shares what he looks for before investing in early-stage startups in the gaming and esports industries.
Premium Media 2021-07-12T13:22:14Z

TikTok's search algorithm has been auto-suggesting potentially harmful eating disorder content when users type the first few letters of banned keywords

TikTok changed the way it shows some search results after Insider found that users were being encouraged to view distressing content.
Premium Media 2021-07-12T13:09:33Z

How much money a Twitch streamer with 29,000 followers earns in a month

Katherine "Katliente" Pan streams Valorant, League of Legends, and her graphic art on Twitch. She broke down how much money she makes.
Premium Media 2021-07-12T12:20:34Z

How much a YouTuber with 200,000 subscribers earns in a month from sponsorships, affiliates, and ads

YouTube creator Charli Prangley started posting videos in 2013 and now treats her channel as a side hustle, earning money from sponsorships and ads.
Premium Advertising 2021-07-12T12:00:00Z

These 9 companies are at the forefront of helping advertisers prepare for a privacy-centric world

Advertisers are testing new technologies like data clean rooms as they prepare for the death of third-party cookies and new privacy laws.
Media 2021-07-11T12:40:00Z

How much Snap pays employees in the US in 2021

Data reveals 2021 salaries at Snap, including engineering, product, research, and other roles at the Snapchat maker.
Premium Media 2021-07-11T12:04:00Z

A YouTube creator explains how much ad money she made from a video with 2 million views

YouTube creators can earn money through YouTube's Partner Program and AdSense, which allows them to monetize with video ads placed by Google.
Media 2021-07-10T12:40:00Z

How much influencers get paid on Instagram, TikTok, and YouTube

Influencers on Instagram, TikTok, and YouTube explain how much they earn per month from sponsorships, ad revenue, affiliate links, and more.
Insider Intelligence 2021-07-10T00:00:00Z

Advertising for Latin American brands are pursuing more diversity in campaigns

About seven in 10 adult internet users in Latin America said they did not feel represented in the majority of digital video ads they saw.
Premium Premium 2021-07-09T17:07:46Z

Public-relations giant Edelman is asking employees to work at the office for 60% of the time but doesn't require vaccinations

Other public-relations agencies may follow Edelman's lead in offering a more flexible work-from-home option.
Premium Media 2021-07-09T15:09:01Z

Travel influencers are making money now that parts of the tourism industry are roaring back, but some obstacles remain

Destination bloggers, photographers, and Instagram influencers say they've seen a surge in trip offers, hotel stays, and other deals since May.
Premium Advertising 2021-07-09T14:58:39Z

Ad execs are desperate to join these 6 VIP Slack groups. Some have years-long waiting lists.

Ad professionals increasingly sought out private Slack groups for networking and job opportunities amid the pandemic.
Premium Media 2021-07-09T14:55:33Z

WATCH: How TikTok has transformed the music business, according to industry experts

Watch Insider's webinar event featuring executives from TikTok, Universal Music Group, and UnitedMasters.
Premium Media 2021-07-09T14:28:48Z

How 2 YouTubers earn over $10,000 per month from channel memberships

We spoke with two YouTube creators who shared how to use channel memberships to earn revenue and build a community.
Media 2021-07-09T13:54:37Z

How much Spotify pays employees in the US in 2021

Data reveals the base annual salaries for some Spotify staffers in engineering, product management, finance, and other roles in 2021.
Advertising 2021-07-09T12:00:00Z

Seeking nominations for chief marketing officers to watch in 2021

Business Insider is seeking nominations for its third-annual list of CMOs to watch.
Advertising 2021-07-08T20:29:35Z

An article about misogyny in the ad industry has gone viral, and major players are calling it required reading

"The piece is about the ongoing practice and normalization of misogyny in the ad industry," Zoe Scaman, the author, said about the piece.
Premium Media 2021-07-08T20:12:42Z

Spotify salaries revealed: How much the company pays for US jobs in marketing, engineering, and more

Insider analyzed US disclosure data to gauge what Spotify offered to pay staffers for some marketing, engineering, product, and other jobs.
Media 2021-07-08T18:04:58Z

How much money YouTubers make, according to dozens of creators

YouTubers explain how much they earn per month, their RPM rates, and what they made on videos with 100,000 and 1 million views.
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